In THE REINVENTORS: How Extraordinary Companies Pursue Radical Continuous Change (Portfolio; May 10, 2012) bestselling author Jason Jennings explores the most urgent question facing every company today: how do you continually adapt, grow and stay vital when the rules of the game always change?
Shockingly, almost two thirds of the top twenty five companies in the Fortune 500 in the year 2000 fell off the list by the year 2010. Why? Because once profitable companies like Blockbuster, Kmart, and EMI commit suicide with the attitude of “If it ain’t broke, don’t fix it.”
Other companies, “the reinventors,” achieve continuous growth by mastering the art of embracing constant change. It’s the only way to stay ahead of the ever shifting wants and needs of customers. It’s the only way to survive and thrive.
After researching 22,000 articles and doing interviews at 100 companies, Jennings and his team selected some of the best reinventor companies, verified their success, went inside, and learned how they pursue never-ending radical change.
JASON JENNINGS is the bestselling author of It’s Not the Big That Eat the Small—It’s the Fast That Eat the Slow; Less Is More; Think Big, Act Small; and Hit the Ground Running. USA Today named him one of the three most in-demand business speakers in the world. He began his career as a radio and television reporter and has appeared on numerous shows. He lives between Tiburon, California (near San Francisco), and Timber Rock Shore in Michigan.
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